US EditionAmerican Eagle Under Fire for Sydney Sweeney's 'Great Jeans' Campaign
- Sydney Sweeney and American Eagle released a 'Great Jeans' ad in July 2025 that sparked backlash over racial and eugenics connotations online.
- The controversy arose because the ad's pun on 'genes' and focus on Sweeney's blonde hair and blue eyes echoed historic white supremacy themes.
- The campaign included a jean line designed by Sweeney, with proceeds benefiting the domestic violence support group Crisis Text Line.
- Advertising expert Robin Landa warned the pun is tone-deaf and risks normalizing exclusionary beliefs, while American Eagle's stock rose nearly 17% since the ad's debut.
- The ad intensified debates on racism and eugenics, though some defended Sweeney and called the backlash an overreaction; American Eagle stood by the campaign.
353 Articles
353 Articles
Fake American Eagle apology goes viral amid Sydney Sweeney campaign backlash
American Eagle's latest campaign featuring actress Sydney Sweeney has sparked both commercial success and cultural controversy, alongside a viral fake response that the company has not authored or endorsed.The denim campaign,...
Sydney Sweeney’s Jeans – The American Spectator | USA News and Politics
I thank God I became a journalist because it spared me from becoming a publicist. Besides being a straight white man, I think there’s no riskier profession in the 21st century than that of a publicist. Comedy isn’t going through its best moment either, but at the end of the day, when the wokeists drag a comedian to the stake to burn him alive, he can always yell, “IT WAS JUST A DAMN JOKE!” If a publicist shouts, “I just wanted to sell a bunch of…
Sex sells. So does outrage. Sydney Sweeney's 'great jeans' ads are cashing in on both.
Sydney Sweeney stars in a denim campaign for American Eagle.Courtesy of American EagleSydney Sweeney's American Eagle ads have faced backlash from critics who say they're a "eugenics dog whistle."The publicity around the ads helped Sweeney become a meme stock icon overnight.PR experts said Sweeney's brand thrives on controversy, and this will only boost her appeal.You may have heard by now that Sydney Sweeney has great jeans, or genes, or both. …
So, Actually, We Don't Want Sydney Sweeney's Jeans
Sydney Sweeney's latest role isn't one you might have expected: internet main character (for better or worse) of the week. The actress, known for breakout roles in Euphoria and Immaculate, is the face of a questionable new ad campaign for American Eagle…
American Eagle’s most recent advertising campaign, starring actress Sydney Sweeney, sparked a strong social media reaction to a controversial wordplay between “jeans” and “genes.” The brand introduced its new campaign with the slogan “Sydney Sweeney has great jeans.” However, by using the word “genes,” the phrase caused discomfort among sectors who consider that it alludes to racist concepts related to eugenics.
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