US EditionFáilte Ireland & RTÉ Weather Harness Programmatic OOH for New Campaign
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Fáilte Ireland & RTÉ Weather Harness Programmatic OOH for New Campaign
Out of Home (OOH) agency Posterplan, has partnered with Mindshare and Fáilte Ireland to roll out a new campaign that taps into one of Ireland’s most enduring obsessions, the weather. As the official sponsor of RTÉ Weather, Fáilte Ireland is harnessing the precisions of programmatic OOH via Posterplans DSP Optimise to deliver timely, contextually relevant messages to audiences during peak commuter windows. Running throughout the summer, the campa…
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