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Facebook introduces Friends-only tab to recapture its original appeal

  • Meta, under CEO Mark Zuckerberg, debuted the new Facebook Friends tab, a feature designed to display only posts from friends, in the U.S. And Canada on Thursday, as part of an effort to revive the platform's original social networking focus.
  • The introduction of the Friends tab comes after complaints that the core Facebook feed is dominated by sponsored content and recommendations, obscuring posts from actual friends.
  • The Friends tab will feature content such as posts, Reels, stories, birthdays, and friend requests, and users can pin the tab to their navigation bar for easier access by clicking on their profile picture in the Home feed, selecting Settings & Privacy, Tab bar, customizing the bar, clicking Friends, and pinning the tab.
  • Zuckerberg described the initiative as a "throwback to OG Facebook when you only saw friends' status updates," echoing sentiments he expressed during a January call with analysts about returning to the platform's roots and increasing its cultural influence.
  • This Friends tab update is the first of several 'OG Facebook' experiences Meta plans to roll out this year, although it's unclear what other features from the past, like Pet Society and Words with Friends, might return as the company aims to attract a younger audience that has largely shifted to platforms like Instagram and TikTok.
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Portfolio.hu broke the news in on Thursday, March 27, 2025.
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