US EditionGodzilla Ready to Rampage Across F1 with High-Flying Haas
Haas F1 and Toho's season-long partnership promotes the Godzilla franchise with a special livery debuting at Suzuka and activations planned for Austin's U.S. Grand Prix.
- Haas F1 Team revealed on March 19 that it will run a Godzilla livery at the March 27-29 Japanese Grand Prix, unveiled in Tokyo ahead of Suzuka.
- The season-long collaboration will promote the Godzilla franchise with Toho Co., Ltd staging a major activation around the U.S. Grand Prix in Austin in October.
- Ayao Komatsu, Haas team principal, called the deal an extraordinary opportunity to showcase the team’s brand and combine fanbases, while Haas sit fourth in the constructors’ standings after two grands prix and a sprint.
- The move offers Haas a platform to 'go on the rampage' and raise its profile against bigger rivals, with a full Godzilla livery marking an unusual, high-profile movie crossover in Formula One.
- Japan's enduring Godzilla fandom is visible in Shinjuku, Tokyo's large roaring Godzilla model, while the franchise's decades-old history, merchandise, and a new film in November support merchandise and off-track activations.
19 Articles
19 Articles
Godzilla Brings Monstrous Speed to TGR Haas F1 Team
Godzilla is shifting gears and bringing monstrous speed to the world of Formula 1 (F1). In collaboration with Toho International, TGR Haas F1 Team will feature monstrous fun through special-edition car liveries, race-weekend activations, and more. Your favorite monster heads to Tokyo again to make a global debut during the Japanese Grand Prix, taking place March 27–29. Ahead of the event, a special-edition race car livery will debut at Tokyo M…
Roaring Speed: Godzilla Joins TGR Haas F1 Team
Toho International enters a season-long collaboration with TGR Haas F1 Team, marking the team’s first-ever collaboration with an entertainment IP. The partnership brings Godzilla to Formula 1 (F1) through a series of special-edition car liveries, limited-edition merchandise, and race-weekend activations. The collaboration makes its global debut on March 27–29 during the Japanese Grand Prix. Ahead of the event, a special-edition race car livery…
Haas. The alliance between TOHO and Haas F1 Team will be activated throughout the 2026 Formula 1 season. The official debut will be in the Japan Grand Prix with a special edition car. Formula 1 adds more than 750 million global fans, according to data from the same category La TOHO Co., along with its international division, announced a brand collaboration with Haas F1 Team that introduces Godzilla into the Formula 1 ecosystem. The initiative ma…
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