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Exclusive: China’s YouTube, Bilibili, plans global expansion, English-language site

Summary by Semafor
The ScoopChina’s equivalent to YouTube is making a play for the rest of the world and courting non-Chinese creators to boost its appeal.Bilibili this week relaunched its previously discontinued international app and quietly disclosed plans to launch an English-language website and staff up in key markets around the world, including Japan, the US, and Europe, according to new job listings and marketing materials distributed to creators.Bilibili h…

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BiliBili is a Chinese platform of videos quite similar to YouTube, which could compete with the popular company of American origin, owned by Google. Its attractive design and easy use has made BiliBili a success in China. Now, thanks to its recent global expansion, the company could reach the international market. BiliBili’s content focuses on categories such as anime, short dramas, video games, technology and entertainment, as well as function …

Bilibili, a well-known Chinese video sharing platform, intensifies its strategy to gain space on the international scene. This movement has been consolidated in recent days, after Bilibili Creator Hub confirms that the platform is looking for a global expansion, signaling the arrival of news directed to audiences outside Asia. The company was already operating in [...]

·Brazil
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Portal Mix Vale broke the news in Brazil on Wednesday, August 19, 2026.
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