YouTube Is Using a Carrot-and-Stick Approach to Keep Top Creators From Cozying up to Netflix

YouTube offers creators millions to not work with Netflix

The video-sharing platform is trying to stop Netflix’s pursuit of its biggest stars. Creators who do sign deals with Netflix face consequences.

YouTube will pay crores to creators if they don't work with Netflix, those who do may face consequences

YouTube wants to keep creators from working with Netflix, and to do this, the platform is reportedly willing to shell out millions of dollars (or crores of rupees).

YouTube is using a carrot-and-stick approach to keep top creators from cozying up to Netflix

YouTube is offering top creators millions to skip Netflix deals, according to a new Bloomberg report, as the platform tries to keep its biggest stars from jumping ship.

YouTube punches back at Netflix by offering top creators millions for exclusive deals

YouTube CEO Neal Mohan.TAAF)YouTube is punching back at Netflix, offering creators millions to stay away from the streamer.YouTube recently began exclusivity talks with a select group of creators.It's YouTube's biggest move yet to defend itself as Netflix and others license creator content.YouTube is in talks to offer select creators millions in payments if they keep their videos exclusively on its platform for a set period, two people familiar …