US EditionEverything but the diamonds: Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record
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MarTech SeriesEverything but the diamonds: Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record
Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI. Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the brand – the luxurious campaign reimagines the ‘ring reveal’ through a modern, surrealist lens, only made possible usin…
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