Europe backs off greenwashing rules — Canada should take note

Europe backs off greenwashing rules — Canada should take note

From Resource Works A major shift is underway in Europe — and it’s a warning Canada would do well to heed. Last week, the European Commission confirmed it plans to scrap its so-called “Green Claims Directive.” The proposal was designed to crack down on corporate greenwashing — companies making vague or misleading claims about how environmentally friendly their products are. At first glance, that might sound like a worthy goal. Who wants false ad…