US EditionESPN’s All-in Plan to Turn the Super Bowl Into a Year-Round Experience
- On Wednesday, ESPN unveiled a `Year of the Super Bowl` campaign across ESPN, ABC and Disney stations, ahead of the next Super Bowl in 2027, according to ESPN chairman Jimmy Pitaro.
- ESPN, as the first 24/7 network rights holder, framed the move as strategic and pledged to build momentum throughout the year toward Super Bowl 61.
- Kicking off the series, ESPN featured Chris Berman and David Tyree, with a 90-minute wrap from SoFi Stadium, as part of `The Handoff` launch programming.
- New episodes will air weekly as the schedule builds toward the NFL draft in April, while offseason marketing campaigns and the `I Scored a Touchdown` feature will debut throughout the offseason.
- Reported by The Associated Press, ESPN is planning to make the Super Bowl a year‑around experience, with Andy Tennant calling it an unexpected opportunity.
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LA Daily News
Disneyland to play a key role in ESPN’s ‘Year of the Super Bowl’ celebration
The confetti-filled finale of the Seattle Seahawks’ Super Bowl victory officially kicked off ESPN’s “Year of the Super Bowl” celebration leading up to next year’s game in Los Angeles that is expected to include a starring role for Disneyland and Disney California Adventure. ESPN will be pulling out all the stops with the year-long “We’re Going” marketing campaign for the first Super Bowl broadcast on the sports television network on Feb. 14, 202…
Super Bowl LX breaks live viewership record on Disney+ ANZ
It’s official: the NFL Super Bowl’s ESPN livestream has broken viewership numbers on Disney+ Australia, as reported exclusively by Variety Australia. Super Bowl LX breaks the live sports viewership record on ESPN on Disney+ in ANZ. Super Bowl LX breaks live sports viewership record on ESPN on Disney+ in ANZ. Per Telsyte, Disney+ has 3.3 million subscribers in Australia alone as of October 2025. Kylie Watson-Wheeler comments on Disney+ Super Bowl…
ESPN to make Super Bowl year-round experience
ESPN is planning on making the Super Bowl a year-around experience instead of just one day. At the forefront of the promotion is "Year of the Super Bowl," which will see extensive promotion and programming across ESPN, ABC and Disney stations.
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