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NFL on the Verge of Selling Media Assets to ESPN in Multibillion-Dollar Deal, Reports Say

UNITED STATES, AUG 1 – ESPN will acquire NFL Network, RedZone, and fantasy football assets in a deal giving the NFL up to 10% equity in ESPN to focus on core intellectual property.

  • On Friday, The Athletic’s Andrew Marchand reported ESPN struck a blockbuster deal to acquire NFL media assets in exchange for potentially billions in ESPN equity.
  • Motivated by cable-cutting, ESPN plans to launch its direct-to-consumer service at nearly $30 a month, while the NFL divests its media assets to focus on core IP.
  • ESPN will absorb NFL Network and the RedZone channel, gain seven extra regular-season NFL games, and control the NFL’s fantasy football business, sources say.
  • Implementation kicks in during the 2026-27 NFL season, with regulators expected to review the deal, which could take nine months to a year.
  • The partnership positions ESPN for its first Super Bowl broadcast in 2027, signaling a closer NFL relationship and potential NFL content expansion through its direct-to-consumer service.
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The Washington Post broke the news in on Friday, August 1, 2025.
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