US EditionEquativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as ...
- On June 9, 2025, Equativ completed the integration of Sharethrough into its worldwide branding and operational framework, marking the conclusion of the year-long merger process that began after acquiring Sharethrough in June 2024.
- This unification resulted from a year-long integration process that combined complementary strengths to enhance global scale and local expertise in a fragmented ad tech market.
- Equativ has established one of the largest independent media platforms worldwide, partnering with numerous leading brands and all major advertising agencies, while delivering technology and transparency focused on user experience.
- Ben Skinazi, Equativ’s CMO, emphasized that this initiative goes beyond a simple rebranding—it represents the achievement of a shared goal to create a more agile, inventive, and results-focused solution within the ad tech industry.
- The unification strengthens Equativ’s ability to deliver real, sustainable outcomes while advancing innovation, transparency, and creativity across its global media platform.
20 Articles
20 Articles
Herald Bulletin
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as ...
NEW YORK, June 09, 2025 (GLOBE NEWSWIRE) -- Equativ today announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media
Globe Newswire
Equativ and Sharethrough Will Now Operate Under Equativ Brand, Solidifying Global Position as Leading End-to-End Media Platform
Equativ has fully unified Sharethrough into its global brand, creating a large independent media platform for innovation, and user-first tech....
Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale
Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Additionally, [...] The post Equativ Finalises Merger with Sharethrough, Launches Rebrand to Reflect Unified Vision & Scale appeared first on Exchang…
Started last June, the full merger between Equativ and Sharethrough has just been finalized. The unification of operations with Sharethrough is a strategic step of Equativ towards a stated goal. The aim is to create a comprehensive and independent global media platform, capable of competing with the giants of the adtech while preserving ethical governance and a transparent technological approach for publishers, brands and agencies. "It's more th…
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