US EditionEngineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol-Marino – Beet.TV
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Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol-Marino – Beet.TV
NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol-Marino, assistant vice president and senior brand strategist at FM. “We like to think of ourselves as an engineering firm that happens to sell insurance,” she …
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