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5 Winners From the Trump-Musk Breakup

  • On Thursday, President Donald Trump posted three updates targeting Elon Musk amid their high-profile feud on social media platforms including Truth Social and X.
  • The feud follows Musk reinstating Trump's Twitter account more than 2.5 years after Trump's 2021 ban linked to the January 6 Capitol riots.
  • Experts note that Musk remains a divisive figure who uses X as a personal platform, fueling engagement but limiting efforts to reduce divisiveness on the site.
  • Musk commands a following of close to 106 million on X, whereas Trump’s audience on Truth Social falls short of 10 million; meanwhile, their conflict has sparked a wave of memes, strong opinions, and debate over the potential effects on their platforms.
  • Although it is unclear if the feud will affect X's audience or advertising long-term, political audiences on X have historically shown resilience despite controversy.
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X users were glued to the Musk v. Trump blowup. Could this be good for the platform?

The blowup between the president of the United States and the world's richest man has played out on social media in real time, the latest, perhaps ultimate example of how X has become Elon Musk's personal platform, his own reality show where anyone can tune in to watch the mercurial twists and turns of his unpredictable personality.

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SAPeople - Your Worldwide South African Community… broke the news in on Friday, June 6, 2025.
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