US EditionELIZABETH ARDEN UNVEILS NATIONAL MULTI-CHANNEL CAMPAIGN, “SMARTERRETINOLTM,” CREATED BY ADVERTISING AGENCY TERRI & SANDY – Marketing Communication News
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ELIZABETH ARDEN UNVEILS NATIONAL MULTI-CHANNEL CAMPAIGN, “SMARTERRETINOLTM,” CREATED BY ADVERTISING AGENCY TERRI & SANDY – Marketing Communication News
Elizabeth Arden has launched a national multi-channel campaign titled “SmarterRetinolTM,” created in partnership with agency Terri & Sandy. The innovative campaign highlights Elizabeth Arden’s Retinol + HPR Ceramide Capsules Serum through a compelling visual metaphor to showcase the benefits of sealed capsule technology in delivering superior skincare results. Launching this month, the integrated campaign spans national television, digital media,
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