US Editione.l.f. takes on the sun to raise awareness of SPF protection - Brand Innovators
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A warning that comes with maturity For years, the search for perfect tanning has been a common ritual of summer. Hours in the sun, tanning oils and an apparent carelessness about the consequences. However, as actress Sheila Casas explains, this custom can have a high price over time. Influencer has wanted to raise awareness of its followers about the effects of the sun on the skin and how adequate protection makes the difference. “Exposing yours…
e.l.f. takes on the sun to raise awareness of SPF protection - Brand Innovators
Beauty brand e.l.f. Is taking on the biggest target in our celestial neighborhood, the sun, in a comedy roast to promote its e.l.f. Skin’s Suntouchable line of sunscreens. The company special, which will run on YouTube this weekend, takes the form of a celebrity roast in which comedians, including Andrea Jun, Rudnitsky and Heidi N’ Closet, make fun of the star that gives the planet life. Though humorous, the special is meant to highlight the d…
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