US EditionTourism Continues to Grow in Wisconsin, but Pace Cooled Somewhat in 2024
- Wisconsin’s tourism industry set a new record in 2024, generating $25.8 billion and welcoming 114.4 million visitors statewide.
- This growth follows a 2023 record of $25 billion and reflects increasing visitor spending and job support from 2023 to 2024.
- Tourism contributed to 182,000 jobs—an increase of 2.2 percent over 2023—and brought in a record $1.7 billion in revenue for state and local governments last year.
- The recreation and entertainment sector led spending growth with a 4.8 percent increase, while Adams County saw a 6.8 percent rise in economic impact.
- The record results suggest tourism remains a vital economic driver in Wisconsin, supporting jobs and businesses across multiple counties and sectors.
29 Articles
29 Articles
Tourism grows in Douglas County, across Wisconsin
DOUGLAS COUNTY — Wisconsin had its third record-breaking year in a row for tourism, according to the 2024 economic impact data compiled by Tourism Economics. Tourism generated $25.8 billion in economic activity in 2024, created by a record-breaking 114.4 million visits that earned $1.7 billion in revenue. With 114.4 million visits in 2024 — 1.4 million more than 2023 and 1.2 million more than the previous record set in 2019 — direct visitor spen…
Tourism generates record $25.8B for Wisconsin’s economy
WIZMnews.com For the third year in a row, the impact of tourism on the state’s economy has set a record. Figures released by the state’s Department of Tourism for 2024 show another rise in economic impact, visits, and tax revenue. Overall, the numbers reveal that $25.8 billion dollars were generated as a result of the tourism industry, driven by 114.4 million visits throughout the state. From those numbers, $1.7 billion in state and local taxes …
Wisconsin claims record impact from tourism spending - Washington Examiner
(The Center Square) – Wisconsin Gov. Tony Evers and the state Department of Tourism again announced numbers from marketing firm Tourism Economics saying the state had record economic impact from tourism last year. The numbers are annually touted by the department related to funding while economists say that the numbers produced by the marketing group do not follow economic study principals and are not reputable. Economist J.C. Bradbury of Georgi…
WJFW NewsWatch 12
Wisconsin claims record impact from tourism spending
(The Center Square) – Wisconsin Gov. Tony Evers and the state Department of Tourism again announced numbers from marketing firm Tourism Economics saying the state had record economic impact from tourism last year.
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