Dubai chocolate sparks pistachio shortage as TikTokers go nuts

Viral Dubai Kunafa chocolate triggers global pistachio shortage; nut prices soar: Report

The chocolate bar 'Can't Get Knafeh of It' was launched in 2021 by Dubai based boutique chocolatier FIX.

The price of pistachios has skyrocketed in recent years after a special chocolate with pistachio cream went viral, prompting California farmers to switch from almonds to the coveted nuts.

A chocolate bar filled with a green pistachio cream has become incredibly popular after a series of videos shared on the social media site. The first video praising the taste of the expensive so-called "Dubai chocolate" was posted in late 2023 and has been viewed over 120 million times, not to mention the numerous subsequent videos.

The price of pistachios has soared after the Dubai chocolate trend launched on Tik Tok more than a year ago: here's what's happening to markets around the world

If you haven't tried the famous Dubai chocolate yet, a visit to this popular French pastry shop and bistro in Montreal is a must. You will be able to discover the flavor profile of this delight in a very original way. It is at the Duc de Lorraine, known for its decadent croissants, that you will be able to try their specialty in a Dubai version. But what exactly does this chocolate consist of? It is a delicacy that has gone viral on social netwo…

TikTok made me do it: Viral Dubai chocolate sparks global pistachio supply crunch

The viral Dubai chocolate, made of pistachio, shredded pastry, and milk chocolate, was launched by Emirati chocolatier FIX in 2021. Two years later, a post on TikTok turned the bars into a global sensation, amassing over 120 million views and driving up its demand