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National Ice Cream Day 2025: Scoop up some Sweet Deals at Dairy Queen, Jeni's, More

UNITED STATES, JUL 20 – Dairy Queen offers small vanilla cones for 85 cents exclusively to DQ Rewards members on National Ice Cream Day, with vanilla accounting for 27% of ice cream sales last summer, Instacart said.

  • On Sunday, July 20, DQ Canada offers a small vanilla cone for 85 cents, celebrating National Ice Cream Day.
  • Celebrated each year on the third Sunday of July, the holiday originated with a joint resolution passed on July 9, 1984, and a Ronald Reagan proclamation, now observed annually.
  • Members also unlock a free Dilly Bar with any $1+ order through July 20 while earning 10 points per dollar spent via the DQ app.
  • Cones under a dollar evoke 1990s nostalgia and DQ joins other brands in sweetening National Ice Cream Day with special promos.
  • Industry data show it’s now a marketing staple that major brands use National Ice Cream Day to boost traffic, loyalty, with some extending promotions beyond the day.
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nomsmagazine.com broke the news in on Friday, July 18, 2025.
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