Dove addresses BO at concerts with music festival-focused campaign
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3 Articles
Dove and Chika Launch ‘Hot Seats’ Concert Campaign Featuring Charli xcx, SOFI TUKKER, Olivia Rodrigo And More - That Eric Alper
Earlier this year, Dove introduced Let Your Body Body, its Whole Body Deo campaign featuring a custom track by artist, actress, and producer Chika – a fresh take on Khia’s 2002 anthem, My Neck, My Back, and reimagined to inspire body confidence and self-love through movement and dance. Now, Dove is taking it beyond the screen and putting music fans in […] The post Dove and Chika Launch ‘Hot Seats’ Concert Campaign Featuring Charli xcx, SOFI TUKK…
When it's hot and we want to dance until the end of the night, the essential element to have is a good deo. That's what Dove puts forward in his new "Hot Seats" campaign. Credit: Dove Music and Deodorant, the perfect combo to dance and sweat in confidence Last month, Dove unveiled his new deodorant for the whole body in a musical campaign entitled "Let your body, body". The title is actually a cover by Chika of Khia's song "My Neck, My Back", to…
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