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Dove addresses BO at concerts with music festival-focused campaign

Summary by marketingdive.com
“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.

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When it's hot and we want to dance until the end of the night, the essential element to have is a good deo. That's what Dove puts forward in his new "Hot Seats" campaign. Credit: Dove Music and Deodorant, the perfect combo to dance and sweat in confidence Last month, Dove unveiled his new deodorant for the whole body in a musical campaign entitled "Let your body, body". The title is actually a cover by Chika of Khia's song "My Neck, My Back", to…

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marketingdive.com broke the news in on Monday, April 7, 2025.
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