Don’t sink into the ‘Red Ocean’

Don’t sink into the ‘Red Ocean’

MANILA, Philippines — Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same customers. Coined by W. Chan Kim and Renée Mauborgne, the term describes the bloodied waters of saturated markets, where everyone is trying to take a […]...Keep on reading: Don’t sink into the ‘Red Ocean’