Dollar General posts record sales as bargain stores attract more people anxious about the economy
- Dollar General reported record quarterly sales of $10.44 billion ending May 2, 2025, surpassing Wall Street expectations in Goodlettsville, Tennessee.
- Economic uncertainty and tariffs led consumers, especially lower-income Americans, to seek bargains and stock up ahead of possible price increases.
- Sales at stores open for at least a year grew by 2.4%, while the number of shoppers slightly declined by 0.3%; however, the amount spent per purchase increased by 2.7%, reflecting more robust spending despite restrained foot traffic.
- Dollar General earned $391.9 million in the quarter, beating Wall Street's $1.47 per share profit estimate and raised its 2025 earnings forecast to $5.20–$5.80 per share.
- While many traditional retailers cut forecasts citing tariffs and customer anxiety, Dollar General's raised outlook reflects consumer shifts toward bargain stores during a weak economy.
125 Articles
125 Articles
The rise in buyers with high dollar dollar stores says more about the economy than about promotions on shelves. That households earning more than $100,000 prefer Dollar Tree or Dollar General indicates that even the most solvent consumers are cutting, comparing prices and adjusting habits. It is not a fashion: it is a generalised precautionary sign in which almost no one knows what is coming, inflation yields, but does not disappear, and consume…


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Dollar General sees sales jump as wealthier shoppers tighten their belts
Discount retailer Dollar General beat expectations this quarter, reporting $10.44 billion in sales for the period ending May 2, up from $9.91 billion in the same quarter last year. The increase came amid economic uncertainty, which is driving even more affluent shoppers toward discount chains. What is Dollar General seeing when it comes to new shoppers? During an earnings call Tuesday, June 3, CEO Todd Vasos told analysts the quarter's growth co…
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