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Disney Sees Potential in AI for Disney Plus Games and Short-Form Content

During the earnings call Thursday, Bob Iger said Disney+ will add generative-AI short-form user-generated content and game-like features, marking the biggest changes since its 2019 launch.
Seeking to boost engagement, Disney aims to use Disney+ as a portal linking commerce to theme parks, hotels and cruise ships while suing AI firms and negotiating with unnamed AI companies this year.
After investing in Epic Games last year, Disney plans to integrate game-like features into Disney+ and let subscribers create mostly short-form user-generated content through a deal with Pocket.watch.
Content moderation will challenge Disney+ streaming platform to stay family-friendly, as past AI-voiced Darth Vader and Marvel posters earlier this year revealed reputational risks.
Beyond consumer features, Disney leverages its Epic Games stake to challenge streaming rival Netflix with games and uses AI to boost efficiency among Disney employees and guests.

Insights by Ground AI

35 Articles

Disney+ Can Host Video Generated by Ia Created by Users

In a recent call with investors, the Disney CEO, Bob Iger, raised the view on a possible new direction for the Disney+ streaming platform, which will soon include generated video content...

8 hours ago·Portugal

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Engadget

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technewstube.com

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Disney+ may start hosting user-generated AI videos

Disney+ might soon play host to user-generated short-form AI videos, marking a notably different attitude than the company has previously shown toward the tech.

1 day ago·United States

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Futurism

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Disney+ Will Allow Users to Generate Their Own "Frozen 3" Using AI

Disney is planning to flood its streaming service, Disney+, with user-generated AI slop. During the company’s recent earnings call, Disney CEO Bob Iger said that the streaming service is “in the midst of rolling out the biggest and the most significant changes” since its inception six years ago, as quoted by The Hollywood Reporter. Specifically, Iger was referring to what sounds a bit like OpenAI’s Sora: a service that allows users to generate A…

1 day ago

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Variety

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Disney+ Has ‘Huge Opportunity’ in Games and Will Tap Into AI-Based User Generated Content, CEO Iger Says

Disney CEO Bob Iger sketched out some of Disney+'s future product roadmap -- which could include games, commerce and AI user generated content.

1 day ago·Los Angeles, United States

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npr

+4 Reposted by 4 other sources

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Disney eyes a future where users help shape the story

Disney CEO Bob Iger said his company is talking with AI companies about allowing subscribers to create their own short-form videos on Disney+. (Image credit: Charley Gallay)

1 day ago·Washington, United States

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