Disney Products Generated $63 Billion in Sales in 2024, as Mouse House Again Tops Global Licensing Leaderboard

Disney Products Generated $63 Billion in Sales in 2024, as Mouse House Again Tops Global Licensing Leaderboard

Sales of licensed products in 2024 hit $307.9 billion, with Disney representing a little over 20% of the market, according to a Licensed Global report.

Gen Z Helps Disney Hit $63 Billion in 2024 Merch Sales: Looking Back on a Century of Licensing Magic

Disney won’t go broke anytime soon. The Disney licensing empire dazzles with 2024 sales, merchandising magic, and a century of innovation. The TL;DR… $63 Billion Haul: Disney topped 2024 with $63 billion in licensed sales, owning 20% of the $307.9 billion global market. Mickey’s Start: The licensing magic began in 1929 with Mickey Mouse tablets, growing to a $600,000 empire by 1934. Quirky Classics: Donald Duck Orange Juice and Peter Pan Pean…