US EditionITV and Disney+ Announce New 'First of Its Kind' Streaming Partnership - Liverpool Echo
UNITED KINGDOM, JUL 10 – The UK streaming deal lets Disney+ and ITVX share 70-100 hours of curated content regularly, targeting distinct demographics and creating new advertising opportunities, officials said.
- On July 16, Disney+ and ITVX launched a first-of-its-kind content-sharing partnership, offering curated selections titled Taste of ITVX and Taste of Disney+ at no extra cost.
- Given audience trends, the partnership aims to tap into new viewers without diluting Disney+’s brand, said Karl Holmes, Disney+ EMEA General Manager, blending demographic strategies.
- For ITVX audiences, the lineup will offer The Bear, Andor, and Only Murders in the Building, at no extra cost.
- ITV's Kevin Lygo called it `a mutually beneficial alliance`, while Joe Earley described it as `an innovative collaboration`.
- Holmes said Disney+ is exploring similar free-to-air partnerships, noting about 70-100 hours of content will refresh every couple of months for future expansion.
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Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in Industry Strategy
In a move that could reshape the streaming landscape in Europe and beyond, Disney and U.K. broadcaster ITV have announced a landmark partnership to share content between their platforms—Disney+ and ITVX. Billed as a “first-of-its-kind initiative,” the deal allows subscribers of both services to access a curated slate of shows from the other, beginning July 16th. The post Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in In…
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R 21%
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