US EditionITV and Disney+ Announce New 'First of Its Kind' Streaming Partnership - Liverpool Echo
UNITED KINGDOM, JUL 10 – The deal provides free access to award-winning shows and movies on both platforms, with regularly refreshed selections to enhance variety and audience reach, starting July 16.
- On July 16, Disney+ and ITVX launch a first-of-its-kind curated content exchange, enabling each platform to showcase select shows for free to their audiences.
- Following the Netflix-TF1 France deal, Disney and ITV's pact aims to reach broader audiences through content exchange, driven by strategic industry collaborations across Europe.
- In detail, 'Taste of ITVX' features shows like Mr. Bates vs The Post Office and Love Island, while Disney+ highlights The Bear and Andor, with ad sales handled by ITV Commercial and Disney+ Standard with Ads.
- Disney+ and ITVX's content swap aims to boost mutual engagement, attract new demographics, and expand audience reach, with success measured by growth and increased interaction across segments.
- Holmes expects similar deals with other broadcasters across EMEA, as active discussions aim to replicate this content-sharing model regionally.
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Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in Industry Strategy
In a move that could reshape the streaming landscape in Europe and beyond, Disney and U.K. broadcaster ITV have announced a landmark partnership to share content between their platforms—Disney+ and ITVX. Billed as a “first-of-its-kind initiative,” the deal allows subscribers of both services to access a curated slate of shows from the other, beginning July 16th. The post Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in In…
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