US EditionDIRECTV UNVEILS NEW MYKIDS GENRE PACK ALONGSIDE EXPANDED SPORTS, ENTERTAINMENT, NEWS, AND SPANISH-LANGUAGE LINEUPS
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PR Newswire
DIRECTV UNVEILS NEW MYKIDS GENRE PACK ALONGSIDE EXPANDED SPORTS, ENTERTAINMENT, NEWS, AND SPANISH-LANGUAGE LINEUPS
/PRNewswire/ -- DIRECTV today announced the launch of MyKids, its newest Genre Pack, delivering a complete, family-first viewing experience. Priced at...
DirecTV launches kid-focused plan after integrating Paramount-owned channels into genre packs
(Courtesy image, Graphic by The Desk) DirecTV has struck a deal with Paramount Global to distribute its owned-and-operated broadcast channels and cable networks through its novel, low-cost genre-based streaming TV packages, the company announced on Thursday. As part of the deal, DirecTV said it now has the ability to launch a fifth package that offers children-focused channels, called MyKids, which will include networks like Nickelodeon, Nicktoo…
DirecTV’s Skinny Bundles Now Include CBS Stations | Radio & Television Business Report
In the world of carriage fee agreements and rebroadcast rights accords, an MVPD typically negotiates with a cable and/or over-the-air TV station owner on a blanket agreement. For direct broadcast satellite service provider DirecTV, that has meant an “all-or-nothing” scenario in which it must take every channel as part of a deal or none at all — until recently. Thanks to the advent of “Genre Packs” designed to smash the “big bundle,” three of the…
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