Digital marketing done well in Africa: A new era of opportunity and innovation
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Digital marketing done well in Africa: A new era of opportunity and innovation
Over the past decade, Africa has seen a digital revolution. With more than 400 million internet users, the continent is fast becoming one of the most exciting and dynamic digital markets in the world. From mobile phones to social media platforms, e-commerce to fintech, Africa is rapidly embracing digital technologies that have the potential to Over the past decade, Africa has seen a digital revolution. This op-ed aims to showcase the ways in whic
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