Destination NSW Showcases Unexpected Side in New Campaign

Penrith's Jessica Fox fronts new campaign for Destination NSW • The Western Weekender

Sydney may be one of the most recognisable cities in the world, but a new brand campaign launched by Destination NSW is showing there’s much more to discover beyond the postcard attractions. Qualitative research undertaken by The Lab has showed that people know Sydney for its incredible icons. But there’s a sense that once travellers have seen the well-known icons, Sydney doesn’t offer anything significantly different from other cities. They cou…

Destination NSW ditches city-sell in favour of experiencing Sydney with emotion-charged campaign

Destination NSW ditches the traditional city-sell in favour of a creative, emotion-driven campaign inviting travellers to experience more of Sydney.

Destination NSW shows Sydney is more than its icons in 'Feel New' campaign via Leo Australia

The NSW Government has unveiled the next chapter of the ‘Feel New’ campaign that showcases Sydney beyond the postcard-perfect icons, and asks Australians to rediscover the city and experience a new side of Sydney.

Destination NSW showcases unexpected side in new campaign

Destination NSW has launched a new brand campaign showing there’s much more of the state to discover beyond the postcard attractions Research by The Lab has showed that people know Sydney for its incredible icons, but there’s a sense that once travellers have seen the well-known icons, Sydney doesn’t offer anything significantly different from other cities. The next chapter of Destination NSW’s Feel New platform, partnership Leo Australia, OMD, …