US EditionDemand Gen and GTM Strategies for High-Impact Campaigns
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Demand Gen and GTM Strategies for High-Impact Campaigns
Surbhi Sharma, Global Campaigns Lead at Thoughtworks, shares her journey leading global campaigns and ABM initiatives across regions. She dives into the art of balancing global consistency with regional relevance, aligning strategy with execution, and leveraging AI, data, and collaboration to drive demand, enhance personalization, and deliver high-impact marketing at scale. Thanks for joining us, Surbhi! Could you walk us through your career pat…
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