US EditionDecathlon Offers so Much More than Prices
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On 13 June, Decathlon and BETC launched a new branding campaign in France, deployed on TV and VOL, before a display section scheduled from 18 June. With this speech entitled "Prixes that offer so much more", the distributor of sports articles staged the emotional power of sport through three films (natation, football, fitness) made around simple, sincere and universal life stories. The whole orchestrated with the support of Havas Media. If Decat…
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