US EditionParamount and PBR Announce Landmark Five-Year Media Rights Deal
Paramount+ will stream live coverage of PBR's Unleash the Beast Tour across 19 cities in 17 states starting with the 2026 season.
- On November 5, 2025, Paramount+ agreed to a five-year media rights agreement to be the primary streaming home for Professional Bull Riders' Unleash The Beast starting Dec. 12, 2025.
- Building on existing TKO ties, Paramount's slate expansion follows a seven-year, $7.7 billion UFC deal and IMG-advised talks that extend PBR's CBS Sports partnership through 2030.
- Paramount+ will stream live coverage of the full UTB season spanning five months in 19 cities across 17 states, while CBS Television Network continues its PBR Game of the Week.
- Paramount faces a challenge after losing 1.3 million Paramount+ subscribers in Q2 2025, while CBS Television Network's PBR broadcast last month averaged 2.70 million viewers.
- After kicking off Dec. 12, 2025 in Manchester, N.H., the 2026 season concludes at Cowtown Coliseum and Dickies Arena , expanding Paramount+'s live sports strategy.
11 Articles
11 Articles
Paramount+ Adds PBR to Sports Lineup in Multi-Year Deal
Professional Bull Riders (PBR) has found a new primary streaming home for the next five years. In a landmark deal, Paramount+ will be the primary streaming home to the PBR Unleash The Beast (UTB) tour beginning with the 2026 season on December 12, 2025. Under the agreement, Paramount+ will stream live coverage of the entire […] The post Paramount+ Adds PBR to Sports Lineup in Multi-Year Deal appeared first on Cord Cutters News.
Paramount+ 5-year deal for PBR's 'Unleash the Beast' to debut in Manchester in Dec.
Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's "Unleash the Beast" league series on Paramount+ starting in December, the companies said on Wednesday.
David Ellison’s Paramount Inks Five-Year Streaming Deal for Professional Bull Riders’ Unleash the Beast Tour
Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR’s Unleash the Beast tour. Financial terms of the deal weren’t disclosed. News of the deal comes after Paramount, now led by chairman and CEO David Ellison, signed a seven-year, $7.7 billion […]
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
