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Dario Vitale Debuts as Versace Creative Director in 'Intimate' Event with VIPs and Sex-Charged Looks

Dario Vitale’s collection revives Versace’s bold 1980s style with vibrant colors and daring cuts, reflecting the brand’s heritage as it prepares for acquisition by Prada Group.

  • On Friday during Milan Fashion Week, Dario Vitale debuted as Versace's new creative director in an intimate two-floor event spanning a 17th-century palazzo and the Pinacoteca Ambrosiana, staged as a disordered noble home with unmade beds and Vitale's own sheets.
  • Having worked most recently at Miu Miu, Dario Vitale is the first non‑family creative director and took over Versace after Gianni Versace's 1997 death.
  • A full‑throttle return to the 1980s and 1990s aesthetic featured high‑waisted jeans, open‑sided T‑shirts and dresses open in back, with a soundtrack of George Michael, Prince and Eurythmics.
  • The event drew hundreds of fans and A‑list guests including Romeo Beckham, Lily McInerny, and AllDay Project as the Prada Group completes its purchase of Versace.
  • By mining the archives for Gianni Versace's spirit, Vitale reworks everyday Italian staples into overtly sexy pieces, aiming to court classic Versace customers and attract younger international audiences.
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Dario Vitale debuts as Versace creative director in 'intimate' event with VIPs and sex-charged looks

Versace has launched Dario Vitale as its new creative director during Milan Fashion Week. The event took place on Friday at a 17th-century palazzo, drawing crowds of fans.

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The Independent broke the news in London, United Kingdom on Friday, September 26, 2025.
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