US EditionCycling team Israel Premier Tech rebrands and drops national identity
The team will rebrand for 2026 after repeated protests and race disruptions linked to the Israel-Gaza conflict, with owner Sylvan Adams stepping back from daily duties.
- Cycling team Israel Premier Tech will drop the name Israel in the next season due to protests and controversy linked to the war in Gaza.
- Sylvan Adams, the team's owner, stated he cannot continue with a team that no longer represents Israel, focusing instead on his philanthropic efforts.
- The team acknowledged the decision to rebrand as essential for its future and stated they would reveal a new name soon.
- Protests have targeted the team during events like the Vuelta a España, leading to conflicts and disrupted races.
116 Articles
116 Articles
Next season, the Israel Premier Tech team will remove the name of the country that is committing genocide against Palestinians in Gaza from its name. A necessary step for the future.
Due to international pressure for Palestine and after being excluded from a handful of competitions in recent weeks, the Israel-Premier Tech cycling team decided to change its name.
Israel – Premier Tech owner Sylvan Adams is stepping back and will no longer speak on behalf of the team.
Among other things, the cycling team Israel-Premier Tech, which was heavily under pressure at the Vuelta, will start under a new name in the future. One statement states that one will "detach oneself from its Israeli identity" and reposition oneself.
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