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Cycling team Israel Premier Tech rebrands and drops national identity
The team will rebrand in 2026 after sustained pro-Palestinian protests disrupted major races and sponsors demanded removal of 'Israel' from its name to protect its future, officials said.
- Israel Premier Tech will change its name and move away from its Israeli identity starting in 2026, as announced by the team.
- The decision follows exclusions from races in Italy and disruptions caused by protests against Israel Premier Tech during the Spanish Vuelta.
- Co-Owner Sylvan Adams will step back from his daily involvement and focus on his role as President of the World Jewish Congress, Israel.
- The team aims to remain committed to developing cycling talent globally despite the rebranding.
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In addition to the change of name, the Cycling team will stop counting with its owner's public representation, billionaire Sylvan Adams, who has a close relationship with Benjamin Netanyahu.
·Portugal
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The Equipe was exposed to fierce criticism from the pro-Palestinian scene due to its name. Now the racing stable is renamed.
·Zürich, Switzerland
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Around the team Israel Premier Tech there were always controversies. Most recently, the professional racing stable was even excluded from a race. After constant pro-Palestinian protests, the responsible people now draw consequences.
·Dortmund, Germany
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Total News Sources90
Leaning Left19Leaning Right9Center15Last UpdatedBias Distribution44% Left
Bias Distribution
- 44% of the sources lean Left
44% Left
L 44%
C 35%
R 21%
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