US EditionPret a Manger announces big change to its coffee subscription after customer backlash
- Pret A Manger has decided not to increase the price of its coffee subscription service, Club Pret, from £5 to £10 per month after customer feedback.
- In a message to subscribers, Pret stated its commitment to providing 'high-quality, organic coffee and barista-made drinks at fantastic value.'
- The company previously changed the subscription model in July 2024, but now it will maintain the lower price point.
- Coffee bean prices have surged by roughly 40 percent in 2024 due to poor harvests and supply chain issues, as reported by Bloomberg.
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Pret confirms major change to its monthly coffee subscription in huge U-turn
The coffee subscription is changing once again… but this time it’s good news (Picture: Jakub Porzycki/NurPhoto via Getty Images) Coffee fans will recall with horror, July 18 2024 – the day that Pret axed the free coffees and cheap food from its subscription. Previously customers paid £30 a month and were able to claim five free hot or iced drinks per day, as well as a 20% discount on food. But Club Pret, as you knew it, is long gone, as the cha…
·London, United Kingdom
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