Criteo debuts auction-based display ads for retail media flexibility

Commerce Media Needs Incrementality Metrics, Not Just ROI, Says Criteo CEO – Beet.TV

CANNES — The retail media industry needs to move beyond basic return-on-ad-spend measurements toward proving true sales incrementality if it wants to unlock its next phase of growth. That’s the message from one of the sector’s leading technology providers as commerce media continues its rapid expansion, with U.S. spending projected to exceed $100 billion by 2028. “Incrementality is the word,” said Michael Komasinski, CEO, Criteo in this video in…

Criteo debuts auction-based display ads for retail media flexibility

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.