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How Strategy, Data, and Amplification Supercharge Creator Marketing

Summary by Adweek
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

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Adweek broke the news in on Friday, June 6, 2025.
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