Creativeland Asia reimagines rust as villain in AM/NS India Optigal campaign

Creativeland Asia and AM/NS India unveil 'Rustians' Campaign to promote Optigal

Mumbai: ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between two of the world’s leading steel manufacturers, has launched a compelling nationwide integrated campaign to promote Optigal®, its advanced corrosion-resistant, colour-coated steel product. The campaign, created in partnership with Creativeland Asia, introduces the 'Rustians' — fictional antagonists that represent corrosion — to help explain complex technology through…

Creativeland Asia reimagines rust as villain in AM/NS India Optigal campaign

ArcelorMittal Nippon Steel India (AM/NS India) has rolled out a nationwide integrated campaign for Optigal®, a premium corrosion-resistant colour-coated steel product, featuring a cast of fictional characters called the Rustians. Developed by Creativeland Asia, the campaign aims to simplify complex steel protection technology through engaging storytelling and visual imagination. The campaign is designed to explain […] The post Creativeland Asia …