US EditionReport Finds Smartphone Sales Growth Dampened as Tariffs Threaten Price Hikes
- Counterpoint Research released a report on Wednesday analyzing how US tariffs affect smartphone markets globally and in the US in 2025.
- The report cut its global smartphone shipment growth forecast from 4.2% to 1.9% year-over-year due to renewed uncertainties surrounding US tariffs.
- Apple and Samsung face significant pressure to pass tariff-related cost increases to consumers, risking lower demand especially for the upcoming iPhone 17 and Galaxy Z Fold7.
- Apple CEO Tim Cook estimated tariffs add $900 million to costs this quarter, assuming no changes to current policies or new tariffs are introduced.
- The report suggests that US smartphone sales, particularly for Apple, may decline due to price hikes, while other global regions are expected to maintain growth.
15 Articles
15 Articles
The year 2025 was supposed to be the year of the rebound for the world smartphone market. Yet, according to Counterpoint Research, a renowned analysis firm, the expected growth has evaporated. The company has just drastically revised its forecasts, lowering the expected increase in world sales from 4.2% to only 1.9%, i.e. a reduction of 55%. The reason: the growing uncertainties around the [...] Read more Smartphone Market 2025: The forecast col…
iPhone 17 Price Hike Over iPhone 16 Series Possible | iPhone 17 Pro | iPhone 17 Pro Max
Apple is gearing up to launch its iPhone 17 series in just a few months. While the specifications and features have already been surfaced via several leaks and rumours that started even with the iPhone 16 launch, the price is still a matter of discussion amongst all. Apple has been steady in terms of the price of previous-generation iPhones so far. But this is expected to change soon. A latest report by Counterpoint Research suggests that the t…
U.S. Tariff Uncertainty Will Slow Smartphone Growth: Counterpoint
Citing uncertainties about U.S. tariffs, Counterpoint Research said Wednesday that it was revising its 2025 global smartphone shipment growth projection to 1.9% year over year, rather than 4.2%. While growth is likely in most regions, North America is expected to...
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