US EditionCompetitive Beverage Dynamics: Chinese Chains Vs. Starbucks - The Food Institute
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Competitive Beverage Dynamics: Chinese Chains Vs. Starbucks - The Food Institute
The Chinese beverage market, having more or less bested Starbucks’ attempts to win over its consumers, is now entering U.S. soil, with recent openings of iconic Chinese cafés, such as Luckin Coffee and Cotti Coffee, taking the international battle overseas. The big question remains: will it work? Early reports for Luckin look promising for the brand, which opened on June 30 with two New York City locations. The cashier-less coffee shop prioritiz…
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