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Commerce media has arrived, but marketers are struggling to capitalize on it

Summary by The Drum
Commerce media is well and truly established. But, as Rachel Kerr of M+C Saatchi explains, a recent survey reveals how marketers still face hurdles in implementing strategies for the channel.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is well and truly established. But, as Rachel Kerr of M+C Saatchi explains, a recent survey reveals how marketers still face hurdles in implementing strategies for the channel.

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The Drum broke the news in on Wednesday, June 11, 2025.
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