US EditionCoca-Cola disrupts “How We Do Things” with AI - Brand Innovators
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Coca-Cola disrupts “How We Do Things” with AI - Brand Innovators
Artificial intelligence is opening opportunities for marketers to take risks they had not been able to take on before, but it remains a tool of creativity, not a replacement. AI is not going to replace “HI”—human ingenuity—but “I can imagine down the road, the life of a brand manager is going to be completely different,” said Javier Meza, president, marketing & Europe, CMO of The Coca-Cola Co. Speaking at fireside chat during the Marketing Lead…
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