Co-Op’s Price-Match Comparisons with Aldi Misled Consumers, Watchdog Rules

Watchdog says Co-op price comparison website was 'misleading'

Consumer champions say 'price-match claims should be treated with caution'

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules

Aldi said 45 items used by the Co-op for its price match were not the most appropriate for comparison.

Co-op ad banned over ‘misleading’ price-match scheme claims

Aldi issued a complaint to the Advertising Standards Authority (ASA) over the advert

Co-op scraps price-matching blitz after Aldi complaint - DecisionMarketing

Co-op has been forced to rip down a price-matching campaign after the ad watchdog ruled the retailer had failed to ensure fair comparisons between its products and those of rival Aldi. The move was sparked by a complaint by the German discounter to Advertising Standards Authority regarding claims made on the Co-op website, which promised shoppers “Everyday essentials, price matched to Aldi,” and featured staples such as milk, eggs, and meat, spe…

Co-op price-match ad banned after Aldi complaint

The Advertising Standards Authority (ASA) has issued three rulings against convenience retailer Co-op after supermarket chain Aldi challenged a price-matching ad. The rulings were against an ad that appeared on the retailer’s website. The marketing drive included a webpage for the grocer’s Aldi price match scheme. Text on the advert read: “EVERYDAY ESSENTIALS, PRICE MATCHED TO ALDI” beside images of various groceries with a roundel and tick symb…