US EditionCint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded – Beet.TV
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Cint’s Robinson: Measurement Is Key as Ad Ecosystem Gets More Crowded – Beet.TV
The age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making harder than ever. “Data is more important than ever,” Daniel Robinson, senior director, DSM strategic partnerships at Cint, told Beet.TV in this video interview at Possible in Miami. “With that crowded ecosystem, i…
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