Chipotle to raise prices in 2026, focus on high-income customers

Chipotle set to raise prices AGAIN - and CEO says customers won’t mind

CHIPOTLE revealed it plans to increase prices in 2026, but the CEO is suggesting its core customers would not be fazed by it. The company said...

Chipotle to raise prices in 2026, focus on high-income customers

CFO Adam Rymer said that customers can expect Chipotle to raise prices 1-2% as the company's margins remain "under pressure."

Chipotle Plans Another Price Hike & Fans Aren’t Having It: ‘Misses The Point Of Fast Food’

Chipotle plans another menu price increase in 2026, and customers are reacting online as complaints about higher prices and smaller portions continue.

Chipotle CEO wants more customers who make over $100K — which means price hikes are coming

Chipotle is turning its focus on higher-income customers, and menu prices could soon reflect that. During an earnings call last week, CEO Scott Boatwright said that they’re targeting their primary customers in an effort to increase foot traffic and revenue, and it turns out those customers…

Higher Prices, Same Burritos at Chipotle

Source: Kevin Carter / Getty Chipotle is raising prices again — and longtime customers are not happy. The fast-casual chain confirmed menu increases, pointing to higher labor and operating costs. But the real spark came from comments circulating online suggesting Chipotle’s average customer earns around $100,000 a year. That statement landed wrong with many loyal fans — especially regulars who eat there often but don’t come close to six-figure s…

The Edge: Chipotle caters to a new kind of customer

CHARLOTTE, N.C.- Chipotle may be shifting its target customer. The chain says it’s focusing more on higher-income diners, especially those making over six-figures. Executives say those customers are driving sales, as lower income diners pull back amid inflation. The strategy could include menu price increases. The company’s CEO is facing backlash for a now- viral earnings call that was leaked.