Chipotle Is Releasing Its First New Dip in Five Years
- Chipotle announced on June 9, 2025, that it will launch a new dip called Adobo Ranch across North America starting June 17.
- The launch comes after Chipotle experienced its initial drop in same-store sales in several years, which executives linked to consumers pulling back amid economic uncertainties.
- Adobo Ranch is prepared fresh at Chipotle locations, combining adobo peppers, sour cream, and a unique mix of seasonings to add a smoky and spicy flavor to their menu offerings.
- Chipotle president Chris Brandt noted that ranch is highly popular with Gen Z, who enjoy using it in new and creative ways, and Chipotle Rewards members can sample Adobo Ranch at no cost on the day it launches.
- The introduction of Adobo Ranch could help boost Chipotle's sales by leveraging ranch's popularity, which surpassed ketchup as America’s top condiment in 2024.
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Chipotle to launch Adobo Ranch dip after sluggish start to the year
Adding Adobo Ranch to one of Chipotle’s burrito bowls will cost 75 cents extra.
·Chicago, United States
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