US EditionChina's 'new farmers' learn to livestream in rural revitalisation
CHINA, JUL 9 – Livestreaming training camps help farmers market produce directly to consumers, boosting incomes and supporting rural revitalization, with new rural creators on Douyin increasing 52% in a year.
- On June 26, 2025, farmers including 56-year-old Gao Chaorong attended a hands-on livestreaming bootcamp in Penglai, Shandong to sell produce online.
- This event arose as Chinese agriculture faces rising competition and challenges from declining offline sales amid broader economic shifts including real estate downturns.
- The monthly bootcamp, organized by the Tian sisters—livestreamers and e-commerce experts born to farmers—offers four days of training plus lifelong follow-ups on engaging audiences digitally.
- On Xiaohongshu, a platform similar to Instagram, content tagged with "new farmers" has attracted over 227 million views, while rural content creators on Douyin have increased by 52 percent as digital technologies transform attitudes toward agriculture.
- This shift implies a growing emphasis on modernizing agriculture as a cornerstone for China’s development and rural revitalization, a priority emphasized by President Xi since 2012.
53 Articles
53 Articles
Malay Mail
AlKhaleej Today‘Can’t stick to old-fashioned farming’: China’s rural growers embrace livestreaming revolution
YANTAI, July 9 — Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer enough to draw China’s app savvy crowd. To prevent her crops from rotting unsold in the fields, the 56-year-old is now back in school, attending a “hands-on livestreaming bootcamp” to learn to take her vegetables straight to consumers via their mobile phones. Gao and her classmates are gunning for online p…
Countryside trailblazers: Xi’s letter encourages students devoted to rural revitalization by bringing technology, vitality to countryside
Xihuaizhuang village in Tongzhou district, Beijing, is one of the remotest villages in China's capital. It is located 60 kilometers and a three-hour public transport ride from Tian'anmen Square. Far from the bustling city center replete with its sleek high rise buildings, the village is a truly rural, and this is where a cohort of university students is stationed. They work hard from dawn till dusk, engaging in agricultural activities, and descr…
Research and application of agricultural energy Internet intelligent system for live streaming E-commerce based on MATLAB analysis in China
This study focus on the agricultural energy Internet, which the concept of “Energy Conservation and Emission Reduction” makes agriculture an essential…
Coverage Details
Bias Distribution
- 50% of the sources are Center
To view factuality data please Upgrade to Premium
