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China’s 2025 618 Shopping Festival: Simplified discounts and new incentives from Tmall, JD.com, Douyin, and PDD · TechNode

Summary by TechNode

Why it matters: The 2025 618 shopping festival saw China’s major e-commerce platforms revamping their promotional strategies to simplify discounts, strengthen price guarantees, and introduce innovative marketing tactics. These changes aim to enhance consumer experience and boost merchant confidence in one of the country’s largest annual sales events. Details:Tmall: Tmall has ditched its traditionally complex full-reduction deals in favor of a st…

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China’s 2025 618 Shopping Festival: Simplified discounts and new incentives from Tmall, JD.com, Douyin, and PDD · TechNode

Why it matters: The 2025 618 shopping festival saw China’s major e-commerce platforms revamping their promotional strategies to simplify discounts, strengthen price guarantees, and introduce innovative marketing tactics. These changes aim to enhance consumer experience and boost merchant confidence in one of the country’s largest annual sales events. Details:Tmall: Tmall has ditched its traditionally complex full-reduction deals in favor of a st…

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TechNode broke the news in 1 day ago on Tuesday, June 17, 2025.

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