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Jaguar Is Heading for Oblivion

  • In April 2025, Jaguar registered only 49 vehicles in Europe, marking a 97.5% decrease from 1,961 units sold in April 2024.
  • In November 2024, Jaguar launched a new identity aimed at electrification and attracting a new customer base.
  • The rebranding campaign faced immediate criticism, but Jaguar has not responded publicly.
  • Jaguar's situation provides valuable insights for marketers and brand strategists.
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Twitchy broke the news in United States on Monday, June 30, 2025.
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