Jaguar Is Heading for Oblivion
- Jaguar reported a 97.5% drop in European sales, selling just 49 vehicles in April 2025, down from 1,961 in April 2024 according to the European Automobile Manufacturers' Association.
- The company's controversial rebranding campaign aimed at attracting younger buyers has faced severe backlash and has left longtime customers feeling alienated.
- Sales figures indicate a 75.1% decline in year-to-date sales from January to April, with just 2,665 cars sold across Europe, highlighting the impact of the stalled product rollout.
- Industry experts suggest that Jaguar's misjudgment of market demands has led to longstanding customers feeling alienated, jeopardizing the brand's recovery potential.
38 Articles
38 Articles


Jaguar is heading for oblivion
Only a few months after its controversial rebrand, we learned today that Jaguar’s sales are down by 97.5 per cent in Europe.
MacDonald: Jaguar Says 'Hold My Bud Light'
The company that makes Jaguars today isn’t the same as the one that founded it. The brand has been around for a century, having been owned by Ford Motor Company for a while, and then by Tata Motors. It’s Jaguar Landrover these days, but not for very much longer. The company promised to make all ... Read more Source
Go Woke, Go Broke: Iconic Brand Sees Sales Plummet By 97.5% After Destroying Brand With Wokeness - The American Tribune.com
In a significant blow to the woke corporate agenda, car manufacturer Jaguar has seen its sales drop by over 97.5% following a disastrous ad campaign and rebrand. In the highly controversial commercial, which was widely mocked by conservatives, outlandishly dressed models parroted nonsensical woke talking points, and the company shifted its focus to only selling electric cars. For context, critics slammed Jaguar almost immediately for catering to…


Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand
British luxury car manufacturer Jaguar is teetering on the edge of oblivion, grappling with a 97.5% plunge in global sales, the most catastrophic decline in its storied history.
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