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Jaguar Is Heading for Oblivion

  • Jaguar reported a 97.5% drop in European sales, selling just 49 vehicles in April 2025, down from 1,961 in April 2024 according to the European Automobile Manufacturers' Association.
  • The company's controversial rebranding campaign aimed at attracting younger buyers has faced severe backlash and has left longtime customers feeling alienated.
  • Sales figures indicate a 75.1% decline in year-to-date sales from January to April, with just 2,665 cars sold across Europe, highlighting the impact of the stalled product rollout.
  • Industry experts suggest that Jaguar's misjudgment of market demands has led to longstanding customers feeling alienated, jeopardizing the brand's recovery potential.
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Twitchy broke the news in United States on Monday, June 30, 2025.
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