Jaguar Is Heading for Oblivion
- In April 2025, Jaguar registered only 49 vehicles in Europe, marking a 97.5% decrease from 1,961 units sold in April 2024.
- In November 2024, Jaguar launched a new identity aimed at electrification and attracting a new customer base.
- The rebranding campaign faced immediate criticism, but Jaguar has not responded publicly.
- Jaguar's situation provides valuable insights for marketers and brand strategists.
38 Articles
38 Articles


Jaguar is heading for oblivion
Only a few months after its controversial rebrand, we learned today that Jaguar’s sales are down by 97.5 per cent in Europe.
MacDonald: Jaguar Says 'Hold My Bud Light'
The company that makes Jaguars today isn’t the same as the one that founded it. The brand has been around for a century, having been owned by Ford Motor Company for a while, and then by Tata Motors. It’s Jaguar Landrover these days, but not for very much longer. The company promised to make all ... Read more Source
Go Woke, Go Broke: Iconic Brand Sees Sales Plummet By 97.5% After Destroying Brand With Wokeness - The American Tribune.com
In a significant blow to the woke corporate agenda, car manufacturer Jaguar has seen its sales drop by over 97.5% following a disastrous ad campaign and rebrand. In the highly controversial commercial, which was widely mocked by conservatives, outlandishly dressed models parroted nonsensical woke talking points, and the company shifted its focus to only selling electric cars. For context, critics slammed Jaguar almost immediately for catering to…


Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand
British luxury car manufacturer Jaguar is teetering on the edge of oblivion, grappling with a 97.5% plunge in global sales, the most catastrophic decline in its storied history.
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