US EditionPSG-Inter: M6's Huge Advertising Revenue Thanks to the Champions League Final
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M6 took full advantage of the broadcast of the Champions League final. The Champions League final between PSG and Inter Milan generated exceptional advertising revenue for M6, according to measurement data provided by Kantar Media. The sporting event of the year generated €9.2 million in gross advertising revenue for M6. This performance illustrates the ability of major European competitions to mobilize corporate marketing budgets. No fewer than…
According to Le Figaro, the PSG–Inter Milan final is a real commercial success for M6. The advertising board of the group quickly sold all the screens, some in just a few hours. "Request has exceeded the offer," points out Hortense Thomine-Desmazures, general manager of M6 Advertising. The "golden spot" the most expensive screen of the year Before the PSG qualification, 75% of the spaces had already been reserved. After 7 May, the prices were re…
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