CBS Los Angeles Launches its Own AR/VR Studio

CBS Los Angeles Launches its Own AR/VR Studio

CBS Bay Area was the first to use the AR/VR weather set.

CBS Los Angeles Debuts Its AR/VR Studio | Radio & Television Business Report

LOS ANGELES — In recent months, CBS Los Angeles has evolved its newscasts in significant ways. For one, the “KCAL News” brand has replaced any references to KCBS-2 across the Paramount Global duo of over-the-air TV stations it owns in Southern California. Second, technology has helped in pathing a divergent path for a news organization that vigorously competes against NBCUniversal, Nexstar Media Group’s storied KTLA, KABC-7 and FOX Television St…

CBS Los Angeles Unveils New AR/VR Studio

The station group is billing it as a first for Southern California