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Cats go to extreme lengths for DREAMIES™ treats in new ‘Ad Attack’ campaign

Summary by Roastbrief US

London, March 27th 2025: No pack of DREAMIES treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of hungry cats, scaling buildings in a bid to reach the giant DREAMIESpack on the posters. The special build …

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decisionmarketing.co.uk

Dreamies Treats: 'Purrfect' way to pull in moggy lovers? - DecisionMarketing

Never let it be said we don’t try our utmost to get eyeballs on this column. In fact, this week we are even going “cat-tastic” in an effort to lure you in (it is no coincidence that cats drive about 15% of all online traffic, meaning that 699 million people are at some point searching for cats and/or cat-related content every month – some of them might even click on this, too). So, we hear you ask, what’s all the fuss about this week? Well, Mars…

4 days ago

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Marketing Beat

Fibreglass cats climb billboards in new Dreamies campaign - Marketing Beat

Mars-owned cat treat Dreamies has unveiled a new campaign, devised by creative agency Adam&EveDDB London. The marketing drive will run across social media and out-of-home, with activations featuring models of cats in varying poses which can be found hanging on billboards, climbing drainpipes and on rooftops across London. The fibreglass felines were created using 3D renders of real cats hunting for Dreamies treats. Subscribe to Marketing Beat fo…

4 days ago

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adobo Magazine Online

Dreamies launches Ad Attack campaign as felines take over London - adobo Magazine Online

London, March 27, 2025 – Dreamies has unleashed a captivating OOH and social media campaign that has London buzzing with excitement. Aptly titled Ad Attack, the campaign brings the city’s billboards to life as cat gangs claw their way to giant packs of Dreamies treats, proving that no poster is safe from these fearless felines.Key London hotspots, including Kingsland Road and Shoreditch’s Quaker Street, have become the epicenter of this furry ph…

4 days ago

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